Following studies conducted in several countries, the Canadian results suggest that 28% of Canadians fit the definition of Potentialists. Potentialists lead lives that are personally fulfilling and rewarding, including the pursuit of enriched world travel, starting new hobbies, and spending an increased amount of time with their families. The rise of potentialists is driven partially by the economic downturn, which has prompted many to reconsider their priorities. Think Squam Workshops and starting an Etsy shop - gardening, dinner socials and knitting your loved one finger-tip-less gloves. Are you a Potentialist?