Tuesday, 22 January 2008

Lululemon Athletica


Until one month ago, I did not know what this was. I had no idea it was a store; a 'very' (internationally) famous Canadian store. I did not know what they sold. I didn't know it was my eldest daughter's favorite store. I suppose I've been living under a yoga mat. She is studying at Queens. We live 5 hours apart. My parents got her a substantial gift card from Lululemon as a special surprise. I just found out that she purchased the items of her dreams at the store in Kingston. The funny part of this story for me is my visit to their website. If you scroll down to the bottom it says (and I quote) "Speak to a Real Canadian". I laughed and laughed at this. Do they realize how hard it is to define what an actual Canadian is? I know they are referring to customer service reps, probably in South Asia, who service everyone all the time - it just made me belly laugh. Downward Dog Boys. What a company...obviously outspoken. I like their style. Read their goal setting sheet here. Read their text version of their Manifesto. (shown above in graphics - photos courtesy of Lululemon Athletica) The Media section is the best! You must go there now. Do not pass GO, do not collect $200. (That's what you'll need to buy a few items there.) Open your eyes! (You'll see what I mean when you get there.)

3 comments:

restyled home said...

I was in your great city this past weekend and strolled by this shop. I didn't go in, however, as I saw the word athletics and the youthful image projected, and knew it didn't apply to me!!

Linda
xoxo

Mary-Laure said...

Hmmm, I didn't know about them either; sounds like they have a real sense of humor! I'd love to visit the store, some day when I go to Canada!

Patricia Gray said...

I love LuLu...they hail from my city Vancouver...as i sit and write this comment I wear my Lulu basic stretch pants and zip up jacket. The first picture you showed they made up into a bag that they were using for shopping bags when you made a purchase. It is now the bag that I keep in the trunk of my car for shopping so I don't have to waste plastic bags. You must must must get yourself a LuLu outfit. They are so comfy and stylish. BTW they are now in the US I saw them in Santa Monica and Seattle.