Should Designers Teach What They Know?
There are probably two or three different ideas on this. Some designers keep their cards close; we don't know their 'real' secrets, while other designers lay their cards on the table for all to see. Some business owners believe that if you 'teach them' they won't need you. There is fear that the educated consumer will purchase the materials on their own and complete the project without professional advice, experience and fees. Others believe teaching builds customer relationships, loyalty, (free) publicity and knowledge - which ultimately equals 'more' revenue. There is another point of view that I completely agree with: Designers Get Schooled and Improve By Teaching! We find out that there are many things about our own subject that we didn't know. Our students teach us! Two of the greatest design teachers of all time are Martha Stewart and Dorothy Draper. Martha has based her entire empire on the act of 'teaching' others to be as good as her and look at her omnimedia sales! She teaches everything from flower arranging and gardening to crafts and interior decorating and cooking. I would even go so far as to say that Martha is the wealthiest teacher on the planet.
To Teach (design) or Not To Teach. That is the (design) question?
FLOWER SCHOOLS SHOWNBeautiful Blooms