Think running a bakery is a piece of cake? Well, try out this recipe: Two best friends, one set of bickering parents, 50 young, unpredictable female employees and a team of franchisees with differing opinions. Stir in a healthy dose of high maintenance customers and a handful of miserable contractors, and you've got a day in the life of The Cupcake Girls.
A 13-episode docu-soap, The Cupcake Girls follows entrepreneurs and best friends Heather White and Lori Joyce on a deliciously dysfunctional and often hilarious journey to build a cupcake empire. Produced by Force Four Entertainment in association with W Network, the series started production this past June and will premiere in early 2010.
W Network is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
Footnote: I used to work for Corus Ent. Yes, that's right. They wrote my paycheques. I love that company. I really do.