Saturday, 15 August 2009

The New York Times Wine Club

The New York Times is growing its licensing programme further with the launch of a new wine club. Members can choose from two participation levels, each offering different wine styles and price points suited to their interests: the Times Sampler and the Times Reserve.For both levels, wines will be shipped in six bottle half cases, consisting of four red and two white wines. In addition, each shipment will include customised tasting notes, along with related wine, food and travel content from The Times archives, including recipe and food pairings for each wine. Moda International Marketing, the exclusive licensing agent for The Times, negotiated the deal. NYTimes wine blog here.

Wine Club Benefits:
Hand-selected wines from boutique wineries around the world
Expert wine tasting notes with recipe pairings from The Times
Related wine, food and travel articles from The Times
Convenient shipments sent to your home or office
No commitment — cancel anytime
10% discount on wine cases
Full satisfaction and replacement guarantee

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