Twelve Strategies

This essay is a reflection on design methodology and on the context in which it is currently evolving. It is an attempt to discover what it takes to produce a new work today, an attempt to articulate some of the creative, spiritual, and intellectual processes that one must mobilize in order to live this way. It is an interrogation of states of mind—of enthusiasm, suspicion, and nerve, of brutal sophistication and of the naive megalomania necessary to create what others have called post-industrial culture. But it is also a meditation on how one might sustain a nervous connection to a hypercharged global image machine without simply reproducing the most horrific and destructive aspects of the social and economic milieu. - Bruce Mau