The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte. The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.
Thursday, 16 April 2009
Mexico Reconquers California
The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte. The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.
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This ad was pulled last year. Burger King just pulled ads in Europe for showing the Mexican flag in a way considered disrespectful of their flag. I, for one, think these events help us better understand each other and fight against those people who would like us to really believe there is some design of reconquest.
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