"A Baby Boomer with Zip." The term popularized by Moses Znaimer, describes the 14.5 million Canadians who are 45+. "They are the single most influential consumer group in the history of the world. They have more money and time than any other demographic by far. Zoomers are over 14 million strong: nearly 1 in every 3 Canadians has celebrated a 50th birthday. They don't follow the crowd. They are the crowd. They've led, then transformed, then dominated every market they've entered. And they change loyalties with ruthless efficiency."