Sunday, 7 October 2007
No Marketing Budget - No Worries
When there were no pennies left in the advertising pot, Elmvale, Ontario - population 1700 - went ahead and did it the old fashioned way and in keeping with their heritage and town branding; They recruited budding ad execs from the local school with the task of creating posters for their annual fall fair. Now this is enterprising and cost effective. I just fell in love with these because these young artists took such pride in their work and the local businesses gave each of them a boost of confidence by hanging them in their window. How sweet is that!